Fixing Follow Up Failure

—by Rick Lugash

I recently got my hands on some sales conversion statistics from the experts in email marketing that I’m going to share with you.  Did you know that 1% of all prospects will buy the first time you “touch” them with some kind of offer or communication; 2% buy after 2 touches, 3% after 3 touches; 5% after 5 touches, 10% after 4 touches, and 81% after 5 touches?  Revealing and not surprising.  And also not surprising that many small business owners suffer from “follow-up failure”.  We talked to Colin Daymude from Infusionsoft about the importance of these “touches” and how to fix follow up failure.