Golden Rules When Finding Joint Venture Partners
|
–by Rick Lugash– Here is my Golden Rule of 5! These are the things you need to keep in mind when identifying potential joint venture partners. [Read the full story] Read More → |
Required Tools Every Business Owner Must Have
|
–by Rick Lugash– Every business, regardless of size should have the following plans clearly established and operating in their business. Part of being a small business owner is the ability to step out of working IN your business and spend some time working ON your business as a manager. These are the management tools that you want to be using: [Read the full story] Read More → |
What Happened to Yellow Pages Advertising?
|
–by Rick Lugash– I couldn’t believe it either! But 56% of all Yellow Page looks ups are still done in the print edition—that big yellow book with the “thump” factor of 10. Apparently, this is still a very effective way of reaching your clients. I recently interviewed Barry Maher, Author of “Getting the Most from Your Yellow Pages Advertising: Maximum Profits at Minimum... [Read the full story] |
The Positive Side of Negative Thinking
|
According to the National Science Foundation the average person thinks about twelve thousand thoughts per day. A deeper thinker (us business owners perhaps) puts forth fifty thousand thoughts daily. So, the question then becomes how many of those are negative thoughts? [Read the full story] Read More → |
Referral Marketing: Help Thy Neighbor
|
–by Rick Lugash– A few digest issues back we did a piece on the value of referrals and 7 part process to get referrals today. This week we want to talk about a cross-promotions strategy you can use with businesses around you. [Read the full story] Read More → |
Visiting the Island of Lost Customers
|
Small Business Factoid: A survey on “Why customers quit” found that of the 20% that stop doing business with you… 3% percent move away 5% percent develop other friendships 9% leave for competitive reasons 14% are dissatisfied with the product or service 68% quit because of an attitude of indifference toward the customer by the owner, manager, or some employee. Every marketing study... [Read the full story] |
Paint-by-Number Recipe for Small Business Growth
|
By definition a “system” is a process that delivers a set of predictable results. Follow the same recipe over and over again and you’ll get the same result. It works for baking a cake; it works for landing a plane; and it works for growing a business. [Read the full story] Read More → |
Guerilla Publicty for the Small Business
|
–by Rick Lugash– When we look at small business marketing strategies we tend to think of PR as one of those, hard-to-measure, “where do I start?” activities that leaves us scratching our heads and then onto the next one. Here’s an amazing resource. [Read the full story] Read More → |
Economists Stumped at Haiku’s Role in Small Biz Hyper-Growth Rates
|
– by Rick Lugash– This is not a headline you’re likely to see in any newspaper soon, but we did want to invite our readers to participate in the Small Business Haiku Wednesday on Twitter. For those of you who don’t remember, the Haiku format of Japanese poetry is 5 syllables / 7 syllables / 5 syllables, like this: [Read the full story] Read More → |
