Expert Interviews

Sophie Shiatus – The New Age of Press releases

The role of the traditional press release has changed. What used to be a means to bring awareness to and educate your marketplace on the “goings-on” with your business, is now all about link building and higher search engine ranking. We call this an “integrated” approach to using the press release… Our interview with Sophie Shiatis, VP of eCommerce at PRWeb discusses... [Read the full story]

Carma Spence-Pothit: 5 Deadly Website Mistakes

Small business consultant Carma Spence-Pothit talks with the NFSB team about the 5 Deadly Website Mistakes. Listen to the interview about her latest book “Home Sweet Home Page”. Carma’s virtual book launch starts Monday, March 15th with a ton of FREE gifts and bonus give-aways. Get all of the details on the book launch here at Home Sweet Page Book Listen to the interview here:... [Read the full story]

Scott deMoulin: How to “Get Inside” Your Prospect’s Mind and Sell More of Your Product or Service

Scott has trained hundreds of thousands of people around the world in sales over the past 25 years. In this Next for Small Business “Ask the Expert” interview, he reveals: * How to increase your sales by double or more (without being the least bit “pushy”)… * How to ask great questions that catapult the rapport-building process… * How to make an “outrageous” claim that your prospect... [Read the full story]

Frank Natoli: Protect Your Assets by Getting the Law to Work For You

There’s a lot of “legalese” that a small business owner has to deal with, and it can get pretty overwhelming. Everything from copyrights, trademarks, patents, incorporating your business, non-competes, non-disclosures… the complexity is enough to make you want to avoid it altogether. Thankfully, Frank Natoli has translated it all into “human” and reveals in this Next for Small Business... [Read the full story]

Lizzy Shaw: Effective PR to Drive More Revenue

Public relations expert Lizzy Shaw discusses the secrets for small business owners to get free and low cost, effective PR. LSPR past and present clients get unparalleled press coverage across the US and around the world in print, online, in film & on television – even on radio. Clients have most recently appeared online in top fashion & beauty blogs, in People, InStyle, Lucky, Brides,... [Read the full story]

Betty Walker: Building a Website That Works for Your Business

Betty has over 2 decades of IT experience and has owned her own web design and custom web development company since 2001. She helps professionals better understand how they can use their websites and the Internet to grow their business and enrich their lives.” She is a master at building websites, developing sales and squeeze pages, search engine optimization, setting up social media and blogs. ... [Read the full story]

Amy Ahlers: Getting Creative When Starting From Nothing

Amy Ahlers, The Wake-Up Call Coach, is on a mission to wake you up to the truth about how fabulous you are. She is a Certified International Coach, the CEO of Wake-Up Call Coaching (www.WakeUpCallCoaching.com) and the creator of The Women Masters Series (www.TheWomenMasters.com), where she speaks with luminaries like Marianne Williamson, Lisa Nichols, Marci Shimoff, and SARK. Amy is currently completing... [Read the full story]

Chris Collins: Big, Small Business Branding Failures

Chris Collins is a small business branding expert and master website design guru who has helped Small Businesses become multi million dollar brands, including Island Cocktails, BeautyIntuition, LightSound Labs and many more. He is a web design guru with a reputation for building websites that sell He’s been credited with increasing clients’ bottom line on average by 40-60%. In this interview... [Read the full story]

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