We call this an “integrated” approach to using the press release…
Our interview with Sophie Shiatis, VP of eCommerce at PRWeb discusses this integration strategy plus some of the biggest mistakes business owners make on their websites.
Small business consultant Carma Spence-Pothit talks with the NFSB team about the 5 Deadly Website Mistakes. Listen to the interview about her latest book “Home Sweet Home Page”. Carma’s virtual book launch starts Monday, March 15th with a ton of FREE gifts and bonus give-aways. Get all of the details on the book launch here at Home Sweet Page Book
Listen to the interview here:
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Scott has trained hundreds of thousands of people around the world in sales over the past 25 years. In this Next for Small Business “Ask the Expert” interview, he reveals:
* How to increase your sales by double or more (without being the least bit “pushy”)…
* How to ask great questions that catapult the rapport-building process…
* How to make an “outrageous” claim that your prospect won’t be able to resist hearing more about…
* How to handle the most likely sales objections…
* How to follow up after the sale to guarantee the order goes through and that you get repeat business…
* And more…
There’s a lot of “legalese” that a small business owner has to deal with, and it can get pretty overwhelming. Everything from copyrights, trademarks, patents, incorporating your business, non-competes, non-disclosures… the complexity is enough to make you want to avoid it altogether. Thankfully, Frank Natoli has translated it all into “human” and reveals in this Next for Small Business “Ask the Expert” interview what you need to know to protect your assets, both personal and business.
You’ll discover:
How to protect yourself from personal liability from your business…
* How to determine what type of legal entity to establish for your business (e.g. C-Corp, LLC, S-Corp, Sole Proprietorship, etc.)…
* How to determine what you can (and should) copyright…
* What is a trademark and how to use it to your advantage…
* How effective are non-compete agreements?
* How to choose a legal representative for your business…
* And more…
Public relations expert Lizzy Shaw discusses the secrets for small business owners to get free and low cost, effective PR. LSPR past and present clients get unparalleled press coverage across the US and around the world in print, online, in film & on television – even on radio. Clients have most recently appeared online in top fashion & beauty blogs, in People, InStyle, Lucky, Brides, O Magazine, US Weekly, Life & Style, Real Simple, WWD, In Touch, In Style Germany, Glamour Germany, Sunday Express (UK), Weineren (Austria), Extra, Access Hollywood – among many, many national, local and worldwide placements.
In this interview Lizzy discusses:
• What public relations means for the small business owner
• The differences and advantages of PR versus advertising
• How to execute an effective PR strategy and what does it really cost
• How can you really measure the return on investment on a PR strategy
• Using blog sites for your PR
• How to approach any media outlet to get PR by knowing exactly what they want
• What to do yourself and what to outsource to a PR Professional
Betty has over 2 decades of IT experience and has owned her own web design and custom web development company since 2001. She helps professionals better understand how they can use their websites and the Internet to grow their business and enrich their lives.”
She is a master at building websites, developing sales and squeeze pages, search engine optimization, setting up social media and blogs. She speaks to audiences about website development, leads website workshops and is a consultant to small business owners who want to build a successful site.
In this interview Betty discusses.
• What’s the biggest need you see in the market place right now as it relates to small business owners and building websites
• The characteristics that make up a good site
• The common mistakes many small business owners make when planning and building their site
• The major reasons why small business website fail.
• Tons of useful tips when building the site for your small business
Amy Ahlers, The Wake-Up Call Coach, is on a mission to wake you up to the truth about how fabulous you are. She is a Certified International Coach, the CEO of Wake-Up Call Coaching (www.WakeUpCallCoaching.com) and the creator of The Women Masters Series (www.TheWomenMasters.com), where she speaks with luminaries like Marianne Williamson, Lisa Nichols, Marci Shimoff, and SARK. Amy is currently completing her first book, Big Fat Lies Women Tell Themselves (and Believe!), and co-leading The Accountability Group (www.ReadyToGetInspired.com), a virtual weekly success group to help smart, creative people move forward on their brilliant projects.
On this call Amy –in all of her passion–talks about:
• Saying NO to business as usual and really getting creative in your business
• Build your list, credibility and expert status when starting from nothing
• Build a business that considers what the world in the new economy is hungry for and marry it with what you’re hungry for
• Making your product or service so unique that prospects will spend their money on it
• How to provide support structure to move the goals in your business forward
Matt Skallerud began his online career in May 1995 with the launch of GayWired.com, which became one of the top 3 websites serving the worldwide gay community. Having worked with companies large and small over these past 15 years in reaching the online market through this site and others. As a consummate Internet Entrepreneur, he now focuses on the more cutting-edge aspects of social networking and Web 2.0 technologies, helping companies reach their market using some of the more advanced techniques taking hold in the marketing world today, including Facebook, YouTube, blogs and Twitter.
In this interview Matt will discuss the following:
• “You’re not too late!” Why it’s absolutely the perfect time to be jumping into using social media.
• How small business owners are actually making money through social media
• How much time should you be spending every day using social media and what are those critically important activities
• Using a Facebook to target a very specific demographic audience using a business page and ads.
• Creating a stronger, long-term relationship with your client using social media marketing to “speak” to your audience instead of “telling”
• How to tell the critically important “story” that every business has.
• How to use social media as your customer service department and manage your online reputation
• Navigating the social media challenges for small business owner just getting started
Bryce Maddock is a Partner at Smarter Social Media, a leading social media marketing agency. Bryce has worked on social media projects for Fortune 500 companies like AXA Advisors and NorthWestern Mutual and start ups like Yelp, PhoneTag and Huddler. In this interview, Bryce will be discussing the most common myths we as business owners have regarding social media. You’ll discover:
• The seven myths around small business social media
• If social media marketing is the best channel for you
• How to determine if your industry is the right industry for using social media
• Why social media marketing is not free
• How to create the day to day disciplines needed for a effective social media execution
• Treat social media as a long term investment in your business
• Use the specific tools to make social media easier
• What part of social media to do yourself and what to I contract out
• What to know about working with social media agencies
• How to develop the right content for your blog or tweets
• The differences between social media marketing and advertising
Chris Collins is a small business branding expert and master website design guru who has helped Small Businesses become multi million dollar brands, including Island Cocktails, BeautyIntuition, LightSound Labs and many more. He is a web design guru with a reputation for building websites that sell He’s been credited with increasing clients’ bottom line on average by 40-60%. In this interview he discusses how the lack of branding is the single most overlooked element of business failure. Chris discusses:
• What does branding for the small business owner really mean
• What makes small business brands “great”
• Big Small Business branding mistakes
• How to pass the four-second “sniff” test
• How does branding impact the two sides of every sale, traffic and conversion
• Learn how your prospects “feel” about you before they “think” about you
• What are the colors and fonts that are absolute deal killers for driving sales conversion
• The myths around what it really costs to re-brand your business
• The “do’s” and “dont’s” of outsourcing your brand development
• How to develop the clarity around “how the world sees you”